Our Brand Is Crisis (2005)



Critic Consensus: No consensus yet.

Movie Info

Documentary filmmaker Rachel Boynton follows the machinations of the political consulting firm Greenberg Carville Shrum as they work on an election campaign in South America that goes terribly awry. The film's title, Our Brand Is Crisis, comes from the consultants' efforts to sell the voters of Bolivia on the idea that the country faced an imminent economic and political crisis, and needed to turn to the experienced hand of their candidate, Gonzalo Sanchez de Lozada, affectionately known as … More

Rating: Unrated
Genre: Documentary, Art House & International, Special Interest
Directed By:
In Theaters:
On DVD: Sep 5, 2006
Koch Lorber Films


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Critic Reviews for Our Brand Is Crisis

All Critics (42) | Top Critics (18)

The movie is both frightening and ironically funny, sometimes both.

Full Review… | November 24, 2006
Detroit Free Press
Top Critic

Subject matter dominates over filmmaking craft in Rachel Boynton's somewhat sloppy but otherwise riveting documentary.

Full Review… | August 18, 2006
Seattle Times
Top Critic

Politics and mass communication are the volatile subjects of Rachel Boynton's information-packed documentary.

Full Review… | July 27, 2006
Chicago Tribune
Top Critic

It's a galling and provocative experience to viewers of any political persuasion, and a reminder to the left of how easily idealism can run amok.

Full Review… | July 1, 2006
Boston Globe
Top Critic

Unlikely as it sounds, a documentary that details with jaw-dropping candor how contemporary political campaigning works at the highest levels of government is set not in this country but in the far-off reaches of Bolivia.

Full Review… | April 13, 2006
Los Angeles Times
Top Critic

Rachel Boynton's painfully timely film is actually a full-court tragedy -- the sorry tale of a battle won and a war lost.

Full Review… | April 13, 2006
L.A. Weekly
Top Critic

Audience Reviews for Our Brand Is Crisis

[font=Century Gothic]"Our Brand is Crisis" is a documentary about the 2002 Bolivian Presidential Elections. At this point, Bolivia is a poor desperate country with a huge resource of natural gas waiting to be tapped. Along with ten other candidates, former president Gonzalo Sanchez de Lozado(Goni) is running as a reform candidate while being advised by the American consulting firm - Greenberg, Carville, Shrum.[/font]
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[font=Century Gothic]What the documentary presents is an insightful case study as to why Democracy without listening to the people will not work, especially in such an impoverished country.(Goni is much wealthier than most of his constituents. And his campaign does seem to be out of touch with the ordinary citizen.) And bringing in American consultants, while armed with a basic history of the country but not familiar with the day-to-day details, is a large mistake.(How much time do the consultants spend with the average Bolivian?)[/font]
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[font=Century Gothic]If the movie has a flaw, it is that it grossly underestimates the appeal of Evo Morales. Simply put, there comes a time when reform is not enough and something more radical is required.[/font]
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[font=Century Gothic]James Carville missed his calling as a stand-up comedian. At least, then he could have done less harm...[/font]
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Walter M.

Super Reviewer

Impressively insightful doc about political strategy and its consequences.

William Goss

Super Reviewer

An unintentionally funny, poorly conceived documentary that will make you want to punch a plethora of gringos. Starting with the director.

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