Syrup tries to be cool, slick and witty. But it just comes off as dumb and superficial. Sure that maybe the point of this flick, but not when you don't believe what the narrator has to say most of the way through. This movie has problems with what it tries to make fun of. It's all style and image, but has no substance or intelligence to it. Although not believable it at least it starts out somewhat intriguing, but quickly loses it's flare and just becomes redundant. It's like watching a fairy tale version of the marketing world, which is fine but this movie is boring. The humour is flat and just about everything about it is forgettable, including the dis-likable main characters. In another words it tries to create a image of it being professional, but underneath it all it's amateurishly done. At the end of it all, nothing seems to be resolved and far from it being satisfying.