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No consensus yet.
All Critics (11)
| Top Critics (3)
| Fresh (1)
| Rotten (10)
| DVD (1)
There's almost a Seussian vibe in this heap, but no hint that it's intentional.
To borrow a hamburger chain's refrain, not lovin' it.
This fantastical fable takes aim at marketing itself with an intriguing if tendentious narrative.
The movie takes such surreal turns that it's awfulness become a cinematic train wreck from which you can't avert your eyes.
Branded" is a confusing sci-fi thriller that takes itself much too seriously.
Satire usually implies at least a little bit of humor, and Branded is mostly humorless -- if it was ever actually trying to be funny, then it fails. If a satire should be pointed, then this movie is more on the dull side.
Nothing more than a freshman's first term paper for a sociology 101.
This movie makes absolutely no sense.
The worst of the worst, but serious connoisseurs of le bad cinema shouldn't pass it up.
It's not every day you see an ostensible satire that's never funny on purpose but is frequently hilarious by accident.
Its ambition is decimated by its absurdly slapdash assembly and fogged messages on the zombification of consumerism.
In "Branded," Misha(Ed Stoppard) is struck by lightning as a child. So, as an adult, he can do no better than getting a job in marketing in Moscow, working for Bob(Jeffrey Tambor) who is in reality a front for the CIA. Still, Misha has done well enough for himself to help Abby(Leelee Sobieski) get her reality program off the ground.
"Branded" aims to have some very pointed and intelligent things to say about marketing and body image but manages nothing that has already covered better by the likes of Dr, Seuss and Bill Hicks. Even then, the movie feels desperately random and all over the place, as it also tries to bring up subjects like fate. So random is it that Max von Sydow feels like he is in a different movie entirely which I am not ruling out by the way. With Ed Stoppard being a complete non-entity in the lead, that leaves the always appealing Leelee Sobieski nowhere to go. At least when the movie finally gets weird, it is actually an imaginatively looking weird.
A Russian advertising executive (with a British accent) develops the ability to see people's brand loyalty, which materializes as waving blobs on stalks attched to their necks, then decides he must come up with a plan to destroy all advertising. This could have made a decent a satire, but it's way too serious, preachy and hamfisted; a couple of good ideas are killed off by mediocre performances, lazy scriptwriting, and cheap, head-scratching CGI.
Most of people who watch Branded (also known as The Mad Cow and Москва 2017), a Russian and American science fiction film written and directed by Jamie Bradshaw and Aleksandr Dulerayn, will choose to hate it. Why? In the Western world because it attacks the consumerism - their life style, everywhere else - because they will feel disconnected! There is no other option!
As the movie begins, the names of famous visionaries including Joan of Arc, Albert Einstein and Alexander the Great flash on the screen (probably hundred different names) and the caption reads, "All of them saw things others didn't see. All of them changed the world." In this story, starting in the early 1980s, in Soviet Russia, young Misha Galkin is struck by lightning. A woman examines him and, seeing that he is still alive, predicts that his life will not be ordinary. And it wasn't! In a series of documentary-style flashbacks, narrated by the same unseen narrator, we were led through the events to see how Misha used his natural marketing savvy to rise from a poor clerk to a marketing exec. His big break came when he met Bob, an American hired to spread Western brands and businesses in post-Communist Russia...
Did you know that this film was not screened for critics and has received predominantly negative reviews? Go back to my first paragraph - people who live from consumerism would not like it presented like this! This is much deeper movie which tried to even educate the audience... but instead of "thanks" was branded as "convoluted and pretentious... so packed with ideological pretension". Yes, it is ideological, it is silly at moments, far from executed the best possible way, and I will say for one reason: at least one of the directors tried to sit on "two chairs" - criticizing the late stages of the capitalism and trying to make money out of it in that same stage of the capitalism. The team was just not brave enough to carry the mission to the end - and they failed.~
If you don't think that this society is fair, and that politicians are just executives for the more powerful people, believe in 'voices' and love good photography, give it a go. A NO GO for everyone else!
I watched the full movie just to see whether it gets better later or not. Wasted my time.
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