Turn It Up Reviews

June 6, 2008
Turn It Up is a hip-hop downer that makes the high-risk high-life of contempo gangstas seem glumly routine.
March 5, 2007
Surprisingly, for a movie about music, the sound is lousy. Some of the songs sound distorted because they have so much bass. In other moments, the dialogue is so low, it's hard to understand what the characters are saying.
January 1, 2000
In his first acting job, Ja Rule reveals a magnetic presence, smoldering with rage and eroticism.
January 1, 2000
The staging and performances are awkward, the frequent shoot-outs a snore, and there's no reprise of Ghetto Supastar.
January 1, 2000
Eventually Turn It Up deteriorates into a gory shoot-'em-up gangster movie with a quick-fix ending that leaves many threads dangling. It could have been something more.
January 1, 2000
It's a formulaic street-crime thriller with a message, and if Turn It Up doesn't bring much new to the genre, it serves it reliably.
January 1, 2000
As soon as an idea worth pursuing pops up, the plot shoots it down in a literal hail of bullets.
January 1, 2000
As both writer and director, Adetuyi doesn't bother bringing any emotional or psychological twists or nuances to these familiar character types; he gives them no depth whatsoever.
January 1, 2000
Highly derivative.
January 1, 2000
The film uses every standard urban drama story line in the book.
January 1, 2000
Turn It Up is just a well-intentioned, second-rate indie film that should never have gotten widespread distribution.
January 1, 2000
What's pathetic is that Turn It Up halfway wants its hero to serve as a role model, but neither the hero nor the movie is prepared to walk the walk.
January 1, 2000
Pras and Rule look good, and handle their guns smoothly in the movie's elaborate shootouts, but there's nothing in their eyes, no spark or passion.
January 1, 2000
It has action and violence, to be sure, but it may prove considerably more serious and uncompromising than its audience expected.
January 1, 2000
January 1, 2000
Merely a slickly rehashed copy of scenes from better movies, with a bit of flash but no real truth or heart.