Alan Sugar Self Karren Brady Self Mark Halliley Narrator Claude Littner Self Tim Campbell Self Aisha Kasim Contestant April Jackson Contestant Brett Butler-Smythe Contestant Charleine Wain Contestant Dan Callaghan Contestant David Stevenson Contestant Elle Stevenson Contestant Gary Poulton Contestant Jenny Garbis Contestant Joseph Valente Contestant Mergim Butaja Contestant Natalie Dean Contestant Richard Woods Contestant Ruth Whiteley Contestant Sam Curry Contestant Scott Saunders Contestant Selina Waterman-Smith Contestant Vana Koutsomitis Contestant Nick Hewer Self Sarah Carnie Director Paul Broadbent Executive Producer Mandy Morris Executive Producer Alice Scaysbrook Producer