Mallrats is about a group of college students who lounge around their local mall because they have nothing better to do. More specifically, Mallrats deals with two guys who have recently been broken up with, and devise a brilliant (or not so brilliant) plan to win them back. The chaos that ensues at the mall falls nothing short of being good ole screwball fun.
That's part of the reason why Kevin Smith succeeds with Mallrats so well, he's not making this for critics, he makes his movies for his friends and the fans. Not that critics wouldn't enjoy such irreverent fun, but the lack of sophistication in the way the characters act in Mallrats isn't something you see in most Hollywood films. Visiting a topless fortune teller, beating up the mall Easter Bunny, elevator sex, or listening to Stan Lee fake monologue about his past are only a few of the things that go on. You either like Smith's style or you don't, I just happen to be one of those people who do.
Mallrats only works if the writing and the characters are as memorable as they are. Watching a comedy 20 years after its release provides ample time for reevaluation if the bits are still funny, and if they are you know that it's a good piece of cinema. Although the stuff inside the mall may be dated, the jokes certainly are not. At least for me, that is. In all, Smith created another beloved gem with Mallrats, albeit with a slightly goofy sense of humor.