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Riveting and enraging, Our Brand Is Crisis peers behind the curtain of modern political campaigning and reveals a story that should be seen by citizens of all persuasions. Read critic reviews

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Movie Info

Bolivia is on the brink of a violent coup d'etat, but that can't stop the political strategy team of GCS -- Greenberg Carville Shrum -- from putting together a slick American style re-election campaign for unpopular presidential candidate Gonzalo "Goni" Sanchez de Lozada. Featuring unprecedented access, this documentary follows Clinton administration political strategist James Carville as he leads a media assault team from the back rooms of Washington, D.C., to La Paz, the capital of Bolivia.

Cast & Crew

Steven Shainberg
Executive Producer
Robbie Kravis
Executive Producer
Sanders Goodstein
Executive Producer

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Critic Reviews for Our Brand Is Crisis

All Critics (40) | Top Critics (21) | Fresh (37) | Rotten (3)

Audience Reviews for Our Brand Is Crisis

  • Dec 12, 2006
    Impressively insightful doc about political strategy and its consequences.
    William G Super Reviewer
  • Mar 13, 2006
    [font=Century Gothic]"Our Brand is Crisis" is a documentary about the 2002 Bolivian Presidential Elections. At this point, Bolivia is a poor desperate country with a huge resource of natural gas waiting to be tapped. Along with ten other candidates, former president Gonzalo Sanchez de Lozado(Goni) is running as a reform candidate while being advised by the American consulting firm - Greenberg, Carville, Shrum.[/font] [font=Century Gothic][/font] [font=Century Gothic]What the documentary presents is an insightful case study as to why Democracy without listening to the people will not work, especially in such an impoverished country.(Goni is much wealthier than most of his constituents. And his campaign does seem to be out of touch with the ordinary citizen.) And bringing in American consultants, while armed with a basic history of the country but not familiar with the day-to-day details, is a large mistake.(How much time do the consultants spend with the average Bolivian?)[/font] [font=Century Gothic][/font] [font=Century Gothic]If the movie has a flaw, it is that it grossly underestimates the appeal of Evo Morales. Simply put, there comes a time when reform is not enough and something more radical is required.[/font] [font=Century Gothic][/font] [font=Century Gothic]James Carville missed his calling as a stand-up comedian. At least, then he could have done less harm...[/font] [font=Century Gothic] [/font]
    Walter M Super Reviewer

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